Build a business model you can understand at a glance. Explore nine essential questions, learn from one complete example, and turn your own idea into a one-page Lean Canvas.
Each chapter explains a single question in plain English, with practical examples and the mistakes to avoid.
Use the editable canvas, see the nine pieces together, save your progress, and print a clean landscape page.
Translate assumptions into interviews, small experiments, and real evidence—not guesswork.
The goal is not a perfect first draft. The goal is a useful, testable first draft. Your canvas should change as you learn more about customers, pricing, delivery, and costs.
The Lean Canvas, developed by Ash Maurya, is a one-page way to describe the assumptions behind a business idea. It is adapted from the Business Model Canvas. The nine main boxes show the logic of how an idea could create value, reach people, and sustain itself financially.
The Lean Canvas name and underlying framework belong to their respective creators. See the credits and sources for attribution.