Channels are the routes that bring a customer from first awareness to an actual purchase or use. A channel may be a conversation, referral, web search, local partnership, direct outreach, event, or distributor.
Discovery: Design-course instructors introduce CampusKit during project kickoff; engineering club leaders send a project resource link.
Conversion: A reservation form on a simple website.
Delivery: Scheduled pickup and return at a campus location.
“Social media.” That is too broad to test. Which platform? What audience? What message? What result would count as success?
Try two instructor introductions and two club announcements. Compare how many students visit, reserve, and pick up tools from each source.
Channels connect the intended Customer Segments to measurable Key Metrics.
Add a short, specific statement to the matching box on your canvas. Treat it as a hypothesis until you have evidence.
Open the editable Lean Canvas →