The Revenue Streams square explains how the business receives money. It must name the paying customer, what they buy, the price or pricing logic, and when they pay. Interest from users is not the same thing as willingness to pay.
CampusKit hypothesis: A student team pays $18 per week for a tool kit; an academic department may instead buy a semester access package.
If 40 weekly kit rentals occur in one month at $18 each, illustrative monthly revenue would be $720 before costs. This is a scenario, not a forecast or a verified price.
“We will make money from subscriptions.” Without a proposed customer, price, and expected buying behavior, that statement cannot be tested.
Offer a paid pilot at a clearly stated price. Track actual payments, refusals, and reasons for rejecting the price.
Compare revenue with Cost Structure, not in isolation.
Add a short, specific statement to the matching box on your canvas. Treat it as a hypothesis until you have evidence.
Open the editable Lean Canvas →