Cost Structure records the costs of delivering the offer, reaching customers, and operating the business. It should include both costs you pay even with no sales and costs that rise as usage increases.
CampusKit possible costs: Tool purchase and replacement reserve; checkout staffing; storage; insurance; cleaning and maintenance; transaction fees.
A kit rental charged at $18 does not produce $18 in profit. If variable costs are $5, the contribution before shared fixed costs is $13. That contribution must still cover fixed expenses.
Leaving out your own labor, broken equipment, or the cost of attracting customers. A model can produce revenue and still lose money.
Track every expense during a small pilot. Estimate cost per completed rental and the minimum monthly activity needed to cover fixed costs.
Use the Revenue Streams and this square together to assess viability.
Add a short, specific statement to the matching box on your canvas. Treat it as a hypothesis until you have evidence.
Open the editable Lean Canvas →