Top 1–3 important customer problems
What do people use or do today?
The simplest solution for each problem
Numbers that show real progress
One clear reason a customer should care
A short analogy or description
What cannot easily be copied or bought?
How will customers discover and get it?
Who has the problem? Who pays?
Who urgently needs a solution first?
Fixed, variable, startup, delivery, and acquisition costs
Who pays, how much, and for what?
Start with short statements. Complete the extra mini-prompts when useful. Keep an exported copy of important work.
| Square | One-sentence explanation |
|---|---|
| Problem | The top one to three frustrations the customer experiences. Existing Alternatives shows how people cope today. |
| Customer Segments | The specific people or organizations who have the problem. Early Adopters are the first likely customers. |
| Unique Value Proposition | The one-sentence promise explaining why the solution matters. High-Level Concept is an optional short analogy. |
| Solution | The smallest credible product or service that addresses the main problems. |
| Channels | Ways people discover, buy, and receive the offer. |
| Revenue Streams | What the customer pays for, how often, and at what price. |
| Cost Structure | The money needed to create, deliver, support, and sell the offering. |
| Key Metrics | A few numbers showing whether customers get value and the business is working. |
| Unfair Advantage | A meaningful asset or edge competitors would find hard to copy. |
Use Print / Save PDF and choose Letter, Landscape, and (if available) Background graphics. The print view hides the book menus and explanations to focus on a single sheet. If a box has too much text to fit, shorten it before printing—brevity is part of the exercise.
The autosave works in local browser storage, not on a remote account. Clearing browser data, changing computers, or opening a private browser can remove or hide the draft. Use Export JSON to make a portable backup and Import JSON to restore one.